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“Zath Rovers Back In For Barker” – Email Marketing Done Well By Football Manager Live?

football-manager-live-logoWhen you get so many emails as I do, especially mass-mailed ones, it’s quite often tough to stand out and get your attention, however Sports Interactive have certainly managed to do that with their latest email about their Football Manager Live game.

It’s an online multiplayer game I played for a few months a couple of years back based on the highly popular Football Manager series, since I left, I’ve had a few emails with offers to come back (as you often do with subscription services you’ve left), but this is the first email that has really caught my attention and made me read the full thing – which is surely the first thing that you want when sending an email…
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